AFL and NRL ladder of alcohol advertising addiction
A study launched today highlights the extent that foreign multinationals leverage the popularity of the AFL and NRL to market their alcohol brands to kids.
April 10, 2019
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Browse through this page to keep up to date with the latest media releases and opinion pieces from the campaign and our supporting organisations.
Heineken F1 partnership slammed: alcohol, speed and sport a deadly cocktail
Road trauma and safety experts fear the fatal consequences of Heineken’s high profile Formula 1 sponsorship, ahead of the Australian Grand Prix in Melbourne this weekend, and have accused Heineken of recklessly encouraging drink driving.
March 14, 2019
National sporting code says no to alcohol ads
Baseball Australia has stepped up to the plate to protect children from alcohol harm, today pledging to no longer accept alcohol advertising in its junior competitions and at the national representative level of the game.
February 26, 2019
Driven to drink: Australian-first study sheds more light on factors influencing youth drinking
Stop marketing alcohol to children on television and you would reduce youth drinking.
January 14, 2019
Bring on ‘summer of cricket’ not booze ads
Spoiling the start of our ‘summer of cricket’, the alcohol industry has been exposed for using supposedly tough rules on alcohol advertising as a decoy to continue targeting children with alcohol ads as they watch their heroes play.
December 5, 2018
What would Richie think?
“Richie Benaud was a great role model and I thought he conducted himself throughout his cricket career and beyond in an exemplary way. He was appreciated by cricket followers and people all around the world,” said Inverarity.
November 8, 2018
MEDIA ENQUIRIES
Clare Ross
02 6122 8600
0429 291 120
"The athletes walking out onto our sporting arenas wearing alcohol brands are seen as gods and goddesses by young children. They are role models and that’s a problem because children want to imitate and emulate them."
"We have no greater responsibility than the raising of our children and giving them the right values and the right habits with regard to their health."
"The game I love is awash with alcohol sponsorship. Help me change that.”
"Sporting codes should support athletes to be the best they can. Being bombarded with alcohol advertising and being sponsored by alcohol companies, doesn't fit with what athletes are striving to achieve."
"As a parent, you know it’s not what you say, but what you do that kids pick up. Kids model the behaviour of their sporting heroes, so it’s important they aren’t exposed to alcohol advertising in sport."
"Sporting codes need to look past the money. At the end of the day kids will look up to their players. These players need to give kids a worthy image they can aspire to."
"Kids should be able to watch sport and identify with just sport, not harmful advertising that impacts their health."
"It’s time to tell the AFL and all major sporting codes that it’s not right to tell our children to associate their favourite sport with alcohol. It‘s simply not okay."
"The association between sport and alcohol isn't a valid one. You can't perform well in sport, under the influence."
"The unhealthy and false association between alcohol consumption needs to end. It reduces our elite athletes to ‘booze ambassadors’ and that’s dangerous for our kids.”
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The End Alcohol Advertising in Sport campaign calls for alcohol advertising to be phased out of professional sports. This is an initiative by the Foundation for Alcohol Research and Education, supported by health organisations across Australia.
©2019 Foundation for Alcohol Research & Education | PO Box 19 Deakin West ACT 2600 | 02 6122 8600 | ABN 91 096 854 385 | Privacy Statement
The End Alcohol Advertising in Sport campaign calls for alcohol advertising to be phased out of professional sports. This is an initiative by the Foundation for Alcohol Research and Education, supported by health organisations across Australia.
©2019 Foundation for Alcohol Research & Education
PO Box 19 Deakin West ACT 2600 | 02 6122 8600
ABN 91 096 854 385 | Privacy Statement